But the winter sales are over. Supposedy, now that it's cold you should start paying more for a winter jacket or coat. Where I'm from (Antwerp) there's an expression in our dialect that says "mè hiel Antwaarpe, moar nie me maai". It means as much as "I'm not a sucker".
So call our current prices whatever you want to: sharp prices, net prices, round prices. Whatever makes you happy. If you're cold, just don't hesitate to come by. You won't be the sucker (pardon my French).